If LinkedIn isn’t part of your social strategy, it could be time to think again.
This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online.
In this guest blog post, sourced from Later.com ; we’re sharing 5 new LinkedIn features that you might have missed, as well as our top tips on how to use them to reach new audiences:
New LinkedIn Features #1: Live Video
Brands and creators alike have pivoted to live broadcasts in response to social distancing restrictions, which has led to the majority of in-person events being canceled.
In this respect, LinkedIn Live couldn’t have arrived at a better time — it’s a scalable, entirely digital platform for professional events, Q&As, and thought leadership.
According to the platform, LinkedIn Live videos get on average 24x more comments than native videos produced by the same brand.
However, LinkedIn Live still isn’t available to everyone. In order to gain access, users have to submit an application form for review.
According to LinkedIn, the review process takes into account:
- Video and overall content creation history
- Audience size and engagement history
- Member or Page account has been in good standing
- Two Factor Authentication (2FA) enabled in account settings
Broadcasters also need to use a compatible third-party streaming tool in order to host a LinkedIn Live.
But once you’re all set, going live on LinkedIn brings a ton of benefits to the table, from community-building to brand awareness.
New LinkedIn Features #2: Name Pronunciation
LinkedIn’s name pronunciation feature is a simple but effective addition to the platform, and it’s great for promoting inclusion in the workplace.
Thanks to this new feature, users can now record a 10-second audio clip and add it to their profile, so other users can listen to the recording to learn how to correctly pronounce their name.
As a spokesperson from LinkedIn explains, “Correct pronunciation is not just common courtesy — it’s an important part of making a good first impression and creating an inclusive workplace.”
As a business or brand, encouraging your community to provide this insight (and taking note of it before interviews or meetings) is a valuable way to show your commitment to inclusion and could encourage a wider, more diverse pool of candidates for your hiring opportunity.
NOTE: You currently can’t record or edit your name pronunciation on the LinkedIn desktop site. It can only be done on LinkedIn iOS and Android mobile apps.
New LinkedIn Features #3: Reactions
You might not think of LinkedIn as a typical social network, but more people are using the platform to connect and engage with fellow professionals.
Just like Facebook reactions, users can now respond to a LinkedIn update by pressing and holding the like button and choosing from a range of different expressions: like, celebrate, support, love, insightful, and curious.
These expressions have been specially designed with LinkedIn’s professional updates in mind. For example, the celebrate reaction is perfect for updates that welcome a new team member, announce a promotion, or reflect on a strong financial quarter.
And not only does this new feature make engaging with content quicker and easier, but it also creates an opportunity for creative marketing.
New LinkedIn Features #4: Polls
Released earlier this year, LinkedIn Polls is a great new feature for driving quick engagements on the platform.
Whether your topic is light and frivolous — like email sign-offs — or something more serious — like HR policies — polls are an effective way to get a quick pulse check from your professional network.
Howie Fung, Senior Product Manager at LinkedIn, explains, “Asking your network for feedback — and providing it to others in return — is a great way to get relevant and informed input, while also sparking new conversations and discussions with your trusted connections.”
New LinkedIn Features #5: Organic “Carousel” Posts
LinkedIn “carousel” posts aren’t exactly new for 2020 — in fact, the feature doesn’t exist on LinkedIn.
But we have seen a surge in people sharing interactive, scrollable posts on LinkedIn over the last few months:
So what’s the secret? LinkedIn documents.
LinkedIn documents can be previewed in a scrollable format, making them a perfect cheat-code for brands and businesses looking to share dynamic, engaging galleries of images on the platform.
For the best results, add navigation arrows to your images before uploading them to LinkedIn. This will encourage more tap-throughs, which means more engagement and a greater reach for your content!
Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.